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2010 Norco Shore 2
by spoiledgoods
Posted: Jul 21, 2009
The Shore series is a flagship amongst the Norco bike line and has been serving riders for the better part of a decade. Based in the North Shore region of the world, where a lot of the aggressive, and abusive riding has been fathered, Norco has been doing research and development not only on the Shore terrain, but on the Shore as a bike that can tackle it all.
The Shore has gone through a number of phases, from a burly downhill bike designed for the most abusive, and technical trails this side of the water, to an All Mountain orientated "Shore" bike, designed for total domination on that terrain.
Norco has recently made some changes to the Shore, read here more...
The Shore has gone through a number of phases, from a burly downhill bike designed for the most abusive, and technical trails this side of the water, to an All Mountain orientated "Shore" bike, designed for total domination on that terrain.
Norco has recently made some changes to the Shore, read here more...
The North Shore is known for being the most abusive, hardcore place to ride on 2 wheels. Massive rocks, roots, and an always wet climate ensures whenever you go to the North Shore, you're in for a treat. This is the exact feeling that Norco wanted to achieve with the all new Shore 2. Based off the same tubeset as the Downhill bikes, the Shore 2 shares the same low slung, trail pounding design.
For 2010 the Shore has taken a more well rounded approach to the industry. Spec'd with a 2 ring design, Norco has decided to combine two aspects of the Shore into one bike, climbing, and descending. Trails that descend on the shore tend to have slight inclines, or extremely short run ins, where this gearing would come in handy.
To match up with the 2 ring cranks for climbing, Norco has spec'd the Shore 2 with a telescopic seat post. Telescopic seat posts are a nice advantage, as you can raise your seat for climbs, and getting over aggressive terrain, or drop them down for the descents. All this does come with a slight weight penalty, but the advantages far out weigh the negatives.
Shore 2
Construction wise the Shore 2 features a few new things for Norco. First off Norco started forging their own parts. The forging process takes a solid piece of material, and machines a designed out of it. This makes for a much stronger finished product, especially after treatment processes. Norco has adapted this technology into their main rocker link, and the bottom bracket yoke. These two parts are what secure the rear triangle to the front triangle, so anything that increases the stiffness and strength of these links is welcomed with open arms.
As well, for increased strength with minor weight addition Norco has opted for the tapered headtube, from a 1.5" base to a 1.125" on the top. This tapered designed has been adapted to a number of bikes, throughout different companies, all for the same purpose - adding a lot of strength without added a lot of weight. The dropouts on the Shore 2 are standard 150mm x 12mm Maxle, however, Norco has stepped down the size of the drop out for a cleaner rear end.
Like the other 2010 bikes, the Shore 2 has a more color matched approach to it. Clean lines, subtle graphics, and a well thought out component layout all add up to a very nice bike. Red makes up a large portion of the Shore 2, while light browns, and white make up the rest. The Shore 2 carries a Canadian MSRP price of $3,699 and weights in at 42 pounds from the factory. To check out more about the Shore 2, check out www.Norco.com
We reviewed the 2009 Norco Shore 2 a few months back with great results. Check that review out here. We are stoked to see the addition of lock on grips, pedals with steel pins and a telescopic seat post for 2010.
View all photos from the 2010 Launch
www.norco.com
For 2010 the Shore has taken a more well rounded approach to the industry. Spec'd with a 2 ring design, Norco has decided to combine two aspects of the Shore into one bike, climbing, and descending. Trails that descend on the shore tend to have slight inclines, or extremely short run ins, where this gearing would come in handy.
To match up with the 2 ring cranks for climbing, Norco has spec'd the Shore 2 with a telescopic seat post. Telescopic seat posts are a nice advantage, as you can raise your seat for climbs, and getting over aggressive terrain, or drop them down for the descents. All this does come with a slight weight penalty, but the advantages far out weigh the negatives.
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| Price (msrp) | $3,699 CDN |
| Weight | 42 lbs |
| Frame | 2010 Shore 2 Frame, 175mm travel |
| Rear Shock | Fox Van R Coil |
| Fork | Rockshox Domain 302 Coil |
| Headset | FSA 1.5" Big Fat Pig |
| Crankarms | Truvativ Hussefelt double with guard |
| Bottom Bracket | Truvativ Howitzer XR |
| Pedals | DMR V-12 Mag pedal black |
| Chain | KMC Z-9000 9 speed chain |
| Cassette | Sram PG-950 9 sp cassette |
| Rear Derailleur | Sram X-7 9 sp med cage |
| Front Derailleur | Shimano Deore Top Swing |
| Chain guide | E Thirteen DRS |
| Shifter Pod | Sram X-7 trigger with match maker |
| Handlebar | Sunline V2 |
| Stem | Truvativ Holzfeller 1.5" |
| Grips | Sunline lock on |
| Brakes | Avid Elixer 5 8" rotors |
| Front Wheel | Sun Demon 20 mm Sun Equilizer 31 |
| Rear Wheel | Sun Demon 150 x 12 Sun Equilizer 31 |
| Tires | Kenda Nevagal 26 x 2.50 Stick E / Cap casing |
| Saddle | WTB Rocket with chromoly rail |
| Seatpost | Telescopic seatpost with 2 bolt top clamp |
Construction wise the Shore 2 features a few new things for Norco. First off Norco started forging their own parts. The forging process takes a solid piece of material, and machines a designed out of it. This makes for a much stronger finished product, especially after treatment processes. Norco has adapted this technology into their main rocker link, and the bottom bracket yoke. These two parts are what secure the rear triangle to the front triangle, so anything that increases the stiffness and strength of these links is welcomed with open arms.
 |  |
As well, for increased strength with minor weight addition Norco has opted for the tapered headtube, from a 1.5" base to a 1.125" on the top. This tapered designed has been adapted to a number of bikes, throughout different companies, all for the same purpose - adding a lot of strength without added a lot of weight. The dropouts on the Shore 2 are standard 150mm x 12mm Maxle, however, Norco has stepped down the size of the drop out for a cleaner rear end.
 |  |
Like the other 2010 bikes, the Shore 2 has a more color matched approach to it. Clean lines, subtle graphics, and a well thought out component layout all add up to a very nice bike. Red makes up a large portion of the Shore 2, while light browns, and white make up the rest. The Shore 2 carries a Canadian MSRP price of $3,699 and weights in at 42 pounds from the factory. To check out more about the Shore 2, check out www.Norco.com
We reviewed the 2009 Norco Shore 2 a few months back with great results. Check that review out here. We are stoked to see the addition of lock on grips, pedals with steel pins and a telescopic seat post for 2010.
View all photos from the 2010 Launch
www.norco.com
64 Comments
- + 7
XxbrennanxX
(Jul 22, 2009 at 0:14)
wowo, total change in the top tube.
is this a XX large frame? the seat is slammed, and it's still almost as high as the bars... and we're gonna telescope that UP to climb?!?
i like the 2010 frame and colours, but i really dont like those rockshox domain 302 coil, it just ruins this bike
im gunna have to say the 09 model is better...
im gunna have to say the 09 model is better...
seriously? that bike looks awful. norco is gonna kill themselves unless they figure out there bikes look like crap. for that price too, you can get a much nicer, and way more aesthetically pleasing frame. im sorry, but its like norco is specialized long lost brother whose parents hid him in the attic when he was younger then sent him to canada. think about it...
i am with ThurderbirdDJ, i do not like it all, sorry Norco you have let yourself go on this one a little bit, it reminds me of a cross country bike with long travel! such a shame 
at least the new DH bikes look mint!!!
at least the new DH bikes look mint!!!
just re-looked at the DH frames, and i relised the frames look similar, but there is something about this one i just do not like, i just wish i could my finger on it,
maybe the heght of the top tube? hmmm
maybe the heght of the top tube? hmmm
bike tool your a idiot, look at the integrated headset add in the fact it has a telescoping seat post, remove the seat post and the seat would be a bit under the the bulge for the bearings in the headset. other then that there is too much red going on
you're very kind - I however can't seem to get over a $3700 bike that has a Domain 302(not even a 318 ) and other low end parts. Maybe the new frame style is so perfect that it's worth the price. Norco's putting a lot of faith in that frame by sharing it with the 2 DH bikes
I'm not sure about the rear end, but a quick glance shows both the top and down tubes are different this year. I haven't seen the geo yet, but I'll be surprised if standover is the same as last year.
As said above, norco is putting faith in that frame shape. But in all honesty I think they cut corners when they do that. There aren't other companies that share a frame shape with two different bikes, especially in 09 when the Team DH had the same frame as the A-Line, and the Team DH was full on downhill, and the A-Line was geared towards extreme freeride, but could still be used for downhill.
you must be correct - looking at the spec, I wonder if this is the Shore 3 by accident, with the shore 2 price. If this really is the Shore 2 spec, how can Norco get any cheaper for a Shore 3 spec? They'll have to use Suntour forks and Alivio drivetrain. I'll be blown away if anyone pays $3700 for this kit...although it IS a nice red colour...
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why v12 pedals and sunline bars and then a van r, and hussfelts? not super impressed by the part specs
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42lbs and they expect you to be climbing that thing? massive stand over height, ugly as sin and poor parts. Worst bike ever from a decent enough company.
Its not that it cant be done, but that bike is only .75 lb lighter than my 303 with a full dh setup. Not exactly impressive.
More than that bike but thats not the point. There are cheaper, lighter bikes with better builds out there.
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Its like someone crapped in my eyes.
Norco....you used to be cool. You need to fire your design team, there mucking up everything.
Norco....you used to be cool. You need to fire your design team, there mucking up everything.
I picked up an 09' shore this year and it's ugly... I'm honest, it's an ugly bike lol... but it rips with a few mods (new pedals and a proper chain guide/bash combo up front)... I was hoping this year they'd do away with the dual ring up front, it's useless in my opinion on a bike like this, I rode one day with the granny gear and then had it switched out immediately... This new one is kinda ugly too, and they did away with the top tube design of the 09's (which I kinda liked) ... so here is a Norco Fanboy not so impressed this year
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bleh.
looks like they've been shopping for designs by looking through random bike catalogues.
WTF is up with this tapered headtube BS.
Anyone actually done any real comparisons between a tapered headtube and a straight 1.5?
I'd be genuinely surprised if the actual steer tube was more than 20 grams different in weight. I wouldn't be surprised if it was less than 10 grams different. Maybe a grand total of 50-70 grams different in the frame welds and stem...
So wtf? I wasn't aware that the AM crowd was anywhere near as concerned as that about weight. No comprendo hombre.
And what kind of weight weenie cares about that when they are asked to deal with the weight of a telescoping seatpost?
My guess is that the tapered headtube is a way of artificially adding cost for "technology" which basically translates into higher prices for consumers - AND a lower overall spec because "the manufacturing costs are higher".
I don't buy it.
And I don't think I'm the only one.
Sooner or later, too much marketing horsesh*e has a way of catching up to you.
And let's face it, it's no featherweight. It weighs 42 flipping pounds! Seriously!
looks like they've been shopping for designs by looking through random bike catalogues.
WTF is up with this tapered headtube BS.
Anyone actually done any real comparisons between a tapered headtube and a straight 1.5?
I'd be genuinely surprised if the actual steer tube was more than 20 grams different in weight. I wouldn't be surprised if it was less than 10 grams different. Maybe a grand total of 50-70 grams different in the frame welds and stem...
So wtf? I wasn't aware that the AM crowd was anywhere near as concerned as that about weight. No comprendo hombre.
And what kind of weight weenie cares about that when they are asked to deal with the weight of a telescoping seatpost?
My guess is that the tapered headtube is a way of artificially adding cost for "technology" which basically translates into higher prices for consumers - AND a lower overall spec because "the manufacturing costs are higher".
I don't buy it.
And I don't think I'm the only one.
Sooner or later, too much marketing horsesh*e has a way of catching up to you.
And let's face it, it's no featherweight. It weighs 42 flipping pounds! Seriously!
Giant's Reign X1 offers a better build for a fraction of the price... I know I'm beating a dead horse here, but somebody PLEASE explain to me with sound reasoning why in god's name is this bike $3700???
^ that is sad... you know i thought they were doin good with the Empire 5 and the new Team DH, both of wich i reeally liked, but this? f*ck, it looks like a walmart bike.... sort of makes me embarassed to be a norco owner in general... this bike is 100% gross.. fail norco... reaall big fail..
you know i thought they were doin good with the Empire 5 and the new Team DH, both of wich i reeally liked, but this? f*ck, it looks like a walmart bike.... sort of makes me embarassed to be a norco owner in general... this bike is 100% gross.. fail norco... reaall big fail..
im really disappointed with the spec on this bike, it now has the shore 3's old suspension so the suspension got alot worse yet the price went up, im glad i bought mine in 08 i love mine
Wow.. i knew this would be expensive. To bad. Will probably sit in a stores for awhile unless it's reduced in price a lot.
God did they time travel back to 1990 to get this thing? Looks like a severe P.O.S.. Why would anyone in their right mind even consider this when there are so many sweet looking rigs on the market? HEINOUS!!!
I was happy to see that they were finally back designing some good rides then this comes up....no comment, just nothing to say, everyone above has said pretty much what I had in mind.
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hey biketools, geometry looks kinda strange because this prototype-sample was built up with a low stack reducer headset and a 1.1/8 steerer fork. this makes for a steeper headangle and lower bar. production version will come with standard 1.5 headset and 1.5 steerer. so you gotta imagine this bike with a slacker 66° headangle and higher bar position. with production spec this bike looks and rides awesome. to all others, i admit that pricng is an issue. but due to rising material and labour costs in asia we will see increasing prices with most brands in 2010 season. norco tries to address this problem by upgrading 09 shore 3 (frame, grips, bar, seatpost, brakes, shifter, derailleurs, hubs, chainguide and rims) and name it shore 2 for 2010. as a countermove they launched a new shore 3 for 2010 with an approx. 2100 CDN price tag. again, this bike is perfect for its' intended use. watch out for updated pics and/or production bikes ... and give it a try. it's definitely worth it.
The production bikes won't look quite like that - regardless I like the frame...wtf is with the fork choice though. Why not 318's??? At that price..
wow thier is just no pleasing the masses the people said the 09 line up was ugly and too curvy and now they hate the 010 because....it looks sluggish kinda heavy...I have always liked norco But I do agree with that this is kind of over priced and using the same frame for the freeride and gravity bikes I do think that needs to be changed or at least improved on....overall though solid bikes
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ahaha this review is hilarious... I love how at the end it says "we're stoked to see the addition of lock on grips, pedals with metal studs and a telescopic seatpost..."as if that's the most impressive thing on the bike... and Norco claims to know what shore riders need? the mud out on the shore is WAY worse than ontario mud, and even i'd never ride with pedals without metal studs...
WOW the top tube will kill ur balls compared to the 08/09s
but the bike isnt that ugly, but the best year by far was the 09s
and i have the domain 302 the fork feels pretty good, the only thing is the lack of adjustments, but it handles whistler and the shore pretty well
but the bike isnt that ugly, but the best year by far was the 09s
and i have the domain 302 the fork feels pretty good, the only thing is the lack of adjustments, but it handles whistler and the shore pretty well
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